Most businesses simply look the same as their competitors. They pretend they are different by changing the language they use or add some fancy new graphics, yet underneath nothing has changed. It takes courage to break away from the crowd, to be truly different.
When a business is different, genuinely different and they do it by being in tune with their core customer, with demand and they do it better than anyone else, that’s when they stand out because it’s really uncommon. Keeping up with your competitors is not enough, not even close.
So, how do you become truly different? Get hold of the book Uncommon Service by Harvard Professor Frances Frei, it is practical and sound, and a great place to start. Even better join us at the Growth Summit 2016 where Frances is speaking with other world class speakers like Salim Ismail and Geoff Smart.
When you see a great speaker you don’t forget it, they bring their work alive and you aren’t left guessing. It is clear, profound and usable.