Most businesses are ordinary. Sorry to have to say it but they are very SAME, the same as everyone of their competitors. Some might go a bit further and try to be BETTER SAME. Honestly, being a supplier of stuff looking for customers to buy from you is last century’s business model.
On every corner is another real estate agent, accountant, or retailer and then there are more. They are all yelling ‘look at me’, ‘buy from me’. Customers are not responding or going elsewhere like online or travelling to get what they want. Businesses are suffocating from a lack of oxygen (cash).
Choice has exploded and most businesses have not stepped up to a new reality. Want a different result, then do and be different. I don’t mean superficial, I mean different that your core customer really values. For most this is a radical shift in thinking. Want to be a magnet, be different. Before it’s too late!