That looks like a good idea…let’s try that and see if it works out. I’ll throw the dice, maybe it will work. What if we tweak our marketing with a pretty new logo or go all out and do something that every other competitor has done in the past. There is only one problem with all this, well two really.
First, the focus is on what you supply not your customer. It’s about demand now not supply. What value are your core customers really searching for? Can you deliver it genuinely better than anyone else? This is your starting point, your customer not your product! The second problem…you are guessing.
By the way, being a one stop shop or offering more and more is not it either. Being the same as your competitors is not it. Let’s be really clear…hope is NOT a business strategy. Great business is by design and driven by demand, not by what you sell. Get out of your business, out of the building and discover it.
Bernadette Jiwa has just produced another masterpiece in her book “Meaningful: The story of ideas that fly”. Get it, read it and apply it. It nails the new paradigm for business strategy beautifully. This is where all markets have moved. Most businesses haven’t.