A new class of businesses is emerging. Businesses that authentically pursue purpose alongside profit. Purpose-driven businesses, large and small, find meaningful ways to positively impact society and the environment in ways that reflect their purpose, and take care of their customers, employees and suppliers.
They do this NOT because it’s good for business, but because they genuinely want to. And…purpose-driven companies are 10-20 times more profitable than their purely profit-driven counterparts. Importantly this is not why they do it.
It’s about building a sustainably profitable business, based on a sound business model, that combines some important ‘ands’: purpose and people and profit.
Purpose is the key. It’s what truly animates a business. The authenticity of a purpose-driven business is something you can feel –and it inspires a loyalty in its customers and employees that no amount of slick marketing or green-washing can ever achieve.