Once upon a time you hung out a sign and did stuff. Locals would support you because you were there. Then it all changed. Competition is not just local anymore, it’s coming from everywhere, from the capital cities, from China, India, Europe and the USA. Delivered to your door quicker than you can blink.
Customers run the show now, not businesses. Customers dictate what they want and when. We have to rethink our products and service from the customer’s perspective, not the business’s. Local business has to think and act like a global business. Even if you stay local.
The choice is simple, rethink your business model and growth strategy or be replaced. The game has changed.