It’s time to rethink how we market
Everything has changed. The market has changed. Customers have changed. Competition has doubled in the last 5 years alone. The internet and globalization has completely shifted the playing field in every way even at a local level. What used to work isn’t working anymore.
Most businesses have not adapted. Changing your business name, logo, colours or the look and feel of your business card or website is simply cosmetic unless you fundamentally shift what you do, how you do it and you are truly different to your competition.
We have shifted from mass marketing to precision marketing now. Its about designing your business to meet the demand of your core customer. Versus the old model of – here is what we have to sell, who wants it? Start with really knowing your core customer.