Business as usual means staying the same. It will kill your business. Problem is for most it is a death of a thousand cuts and it is painful for the business owners. It is as much about the mindset of the business owner as it is about the way a business operates.
Same same. Same as last year, last decade. Same ways as before. Same as your competitors. Same as everyone else in your industry. Problem is the market and your customers are not the same. Your industry is not the same. Demand is now very different. The world is different.
Starting up a business is easy. Staying the same, doing business as usual seems like it is easier. We even make excuses. Yet we are one calamity away from being broke. The world is now more complex and faster. Business has changed and business owners have a choice.
Change, learn and be different, have a growth mindset, discover demand and get in tune with it. Setup and design purposefully to be different, and be a growth business or… do business as usual. Same same, and keep watch for the death knell. It’s just around the corner.