An underdeveloped marketing strategy. Most marketing is big picture, scatter gun marketing which now needs to become precision marketing. This changes how you market, getting precise about who you market to, what you market and how you sell.
Under-utilizing accounting. We need to really look under the hood of your business at cash-flow, profitability and performance. Where are you really making money? Focus on precision numbers and the critical numbers that really drive your growth.
Inadequately developed HR human resources. You want to have the right people on board doing right things right. Culture is your competitive advantage. Hiring the wrong people is costly. Engagement and productivity change the game.