Who is driving your profitability, cash-flow, performance and the value of your business? Who is driving your business? What’s your vision and where are you headed? Who do you need on board to drive your business? What numbers do you look at every day, every week and month?
Knowing what you want to achieve, where you are headed and the important numbers to drive is about growing on purpose versus business by chance. If you have no acceleration or momentum, if you are flying blind with no target or destination in mind you really need help or it’s game over.
Find someone who can really help you. Not a tax accountant who uses the term ‘business accounting’ and really means tax, compliance, structures and finance. Keep the tax accountant for tax, not to drive your business. Real business accountants talk forecasts not budgets.
You need someone who knows and gets the business numbers to drive your business into the future for growth. Someone who knows how to help you measure and drive profitability, cash-flow, performance and value. By the way they also take the lead they don’t wait for you to ask.